Marketing Communications - 'getting the right messages to the right people in the right way'

People like to work with people they know and trust. So it is critical that every marketing communication powerfully and accurately communicates what makes your enterprise different.  Is it clear why people should come to you in preference to others? 

To achieve this you need to demonstrate three things:

A clear understanding of the needs of the people you want a response from AND a clear understanding of what they want to achieve for, or supply to, others

How they will benefit from using your products or services AND how they could add value to their enterprise

How you will work with them to produce a successful outcome AND build a successful long-term relationship

We work with you to develop interesting, credible marketing messages based firmly on the experiences of your customers and the values and ethos of the people involved with your enterprise.  Once these are 'right' and agreed by all we move onto the next stage. which is to decide which marketing activities will work best for you.

CandidMarketing will review all the options and make recommendations based on your objectives and budget.  The outcome will be a package of marketing communications designed to get your enterprise into the spotlight - to be seen, heard and understood - with the express aim of getting people to respond.  To achieve this we strongly recommend a combination of both traditional and social media to optimise your your ability to reach the people important to you.  

This may include refreshing your brand, updating and optimising your website, PR, a social media campaign involving twitter, linked in, writing a blog and/or a newsletter as appropriate, or perhaps a direct mail campaign - depending on who you need to speak to.  If it's also time to get a 'new look' then our associate HotSandDesign is expert at creating striking designs which are guaranteed to attract attention both on and offline.

We also offer an additional service to enterprises which don’t have the time or the desire to handle their own your marketing communications on a regular basis.  For a fixed-monthly fee we will act as your outsourced marketing department, implement the agreed marketing communications plan and report back to you on a regular basis.  This is attractive to many because it frees them up to do what they are best at safe in the knowledge that their marketing is in the hands of experienced professionals. 

Developing a good dialogue with the right people will get better results.  How? Call Joyce Turton on 01483 239395 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it   The first meeting is always free.

Read Customer Research;  Proposal Writing;  Branding;  Marketing Planning